Slam Jam and Nike Total 90 are back on the front foot, building on their ongoing exploration of football’s cultural edge with a fresh apparel capsule. Following the globally acclaimed footwear release with ILL-Studio and (La)Horde earlier this year, the collaboration now pivots into jerseys that blur the lines between performance and style.
At the heart of Slam Jam’s vision is a belief that football fandom is a formula of unity: 11+1. Eleven players, one fandom. It’s a philosophy that champions the shared identities, emotions, and togetherness that orbit the game. That's at the heart of their latest drop with Nike. Three cuts, one ethos. Short-sleeve, long-sleeve, and sleeveless silhouettes arrive as dual-branded pieces, all stitched in Slam Jam’s unmistakable visual DNA. Classic Slam Jam palettes collide with sublimated patterns, while the iconic Nike scorpion from the Secret Tournament makes a return from the archives. The collection invites players and fans alike to wear individuality as their badge of honour, whether under the floodlights, in the stands, or on the streets.
To launch the collection, Slam Jam’s Milanese hub, Spazio Maiocchi, transforms into an arena of football and culture. On September 19th, from 7–10pm, the space becomes more than a venue—it becomes the set of the campaign itself. Community isn’t just invited; it’s centre stage.
For the shoot, Slam Jam enlist Dutch visionaries Ari Versluis and Ellie Uyttenbroek—founders of the iconic Exactitudes project. Known for their photographic grids that chronicle the archetypes of subculture, the duo bring their lens to the Slam Jam x Nike Total 90 universe. In true spirit of openness, the campaign will feature a public casting call, inviting Milan’s community to step in front of the camera and potentially be immortalised in the legendary Exactitudes grid.
The resulting imagery won’t just drive the campaign—it’ll live as part of Versluis and Uyttenbroek’s sprawling visual catalogue, which has charted over three thousand distinct identities across the past three decades.
With this drop, Slam Jam and Nike Total 90 once again prove they’re not just collaborating on products, but rewriting the playbook on how football is experienced, represented, and celebrated.
Watch out for the Slam Jam x Nike Total 90 drop from 19 September.
