Nike and Berlin collective LIVE FROM EARTH are reviving the legendary T90 era with a collaboration that blends football nostalgia and underground club culture. A one-of-a-kind jersey will have its moment this weekend at an open air party in Berlin, where music and football will collide like never before. This isn’t one to miss.
When Nike’s Total 90 era first hit the streets in the early 2000s, it defined a generation. On pitches, on playgrounds, in stadiums, and on the streets. It was a symbol of football swagger. Now, over two decades later, Nike is reviving that energy through a collaboration with Berlin-based collective LIVE FROM EARTH, fusing football heritage with club culture for a brand-new audience.
Taking the spotlight of the collab is the LIVE FROM EARTH x Nike T90 jersey. The design takes on the classic T90 template that ruled the pitch throughout the early 00s, whilst bringing that touch of club chaos with a disruptive graphic that engulfs the piece. Motifs of LFE, Nike and T90 flash across the design to produce a one-of-a-kind look. In true LFE fashion, the jersey won’t be revealed quietly, instead it will be fully introduced through a full-throttle cultural celebration at an open-air party in Berlin. It’s safe to say ‘T90 LFE Korso 25’ will go off this weekend.
For the launch, LFE and Nike tapped into deep football tradition, shooting the campaign around the joy of fans taking the streets in cars or bikes, flags waving and horns blaring. Here, they blend this heritage with the bass-heavy energy of Berlin’s underground music scene. The partnership we didn’t know we needed.
This may seem unexpected, but Nike and LFE aren’t strangers to each other. They share a mission to push boundaries and slowly blur the lines between football, music, and style. This collaboration was only a matter of time, and we are here for it. This is a cultural statement, a time warp that reimagines the T90 era for 2025 whilst still honouring the foundations it once held. Unforgettable.
Berlin is about to have a full-blown takeover. Remember the date - 31 August. Open air chaos, ground-shaking basslines, and some insane strobe. Think raw football euphoria meets club culture. The city was made for this, and Nike and LFE are here to provide.
The LFE x Nike T90 jersey will be available from 1 September...
