Nike has today launched the Genealogy of Innovation, an immersive online experience showcasing 40 years of Nike design including 20 years of Nike Football.

Allowing visitors the chance to delve into Nike’s hallowed archives and discover the untold stories behind the design origins of Nike Football’s latest boot innovations, the Genealogy of Innovation is an in-depth study of 200 game-changing shoes and football boots from Nike’s archives. It starts with the very first shoe to bear the Swoosh, "The Nike" football boot from 1971, and concludes with Nike’s the Magista and Mercurial Superfly.

The online experience provides an interactive journey through seven distinct chapters of Nike innovation. In particular, the Genealogy of Innovation reveals how modern Nike football boot innovations have been shaped by technologies developed across a range of sport performance shoes over the past 40 years – including many of Nike’s iconic running, basketball, trail and athletic training shoes.

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