Uruguayan designer Pablo Cánepa poses the simple question 'What if football teams had their own beer?'

In a sport where merchandise is a core element of off the pitch culture, Uruguayan designer Pablo Cánepa has taken a more artisan approach.

In a series of designs matching beer bottles to football teams, some of the greatest clubs feature - their character being stylised by the typography and layout, these are a welcome addition to a world of football design.

A touch of class added to the glass, not to mention the bottle tops. A great collection of work, you can see more by Pablo here.

What do you think about the designs? Let us know in the comments below.