Juan Mata isn't your average footballer. The Spanish midfielder is an intellectual with his grace and composure on the pitch matched by his style, class and personality off it, demonstrated in Loewe Perfume's latest campaign.

Calling out his anonymous hero, Mata names his grandfather as the man who inspired and supported him throughout his childhood and football career. Mata describes his father as "sublimely elegant in both the way he dresses and his personality", like grandfather like son then. Leave your vile lad culture at the Weatherspoons door-step, Juan Mata is a gentleman, and a stylish one at that.

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Want to smell like a diminutive World Cup winning Spaniard? This way please.