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Dani Alves has enjoyed in his own words, a "curious" relationship with adidas - maybe because he's returned to the brand where it all began for him. Barca's buccaneering right-back is considered one of the best in the world, which explains adidas' decision to give him a spot in their Nitrocharge commercial. Not least for his unquestionable persona.
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Fancy attending an exclusive adidas innovation event this weekend? adidas have hooked us up with 12 pairs of tickets to give away to you lovely lot to enter the #adidaslab. The event will be centred around the innovation in football, what has changed the game and what could be coming in the future...
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Spanish playmaker Javi Martinez has lived up to his hefty price-tag since signing for Bayern Munich last season. The combative midfielder has emerged as a dominant weapon for the Bundesliga champions. An imposing player with raw physicality, Martinez is a perfect fit for the new adidas Nitrocharge.
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The launch of the new adidas Nitrocharge 1.0 has challenged adidas with mustering a new squad of players, players who will wear the boot on the grandest stages in world football. On set for the adidas Nitrocharge commercial in Barcelona' s Estadi Olimpic, we caught up the three players selected to headline the Nitrocharge roster.
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Adidas land their 7th colourway on the latest model of the f50 adizero series just in time for the Champions League Final. We've already seen Bastian Schweinsteiger wear them to pick up his Bundesliga medal and now adidas have officially revealed the new colourway labelled as Infrared/White/Black.
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There are few football boots in the world with such unimpeachable credentials as the adidas Predator. A beacon of innovativeness in football boot technology, the Predator still holds its position as the most celebrated boot on the planet (we all know the story). But this latest release might be hard to stomach for some fans.
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Fresh off the back of leading his side to Europa League Final success in Amsterdam, adidas have brought all 203 of Frank Lampard's club record goals to life using a live 3D info-graphic at Stamford Bridge.
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Earlier this year we were instructed by adidas to board a flight to Barcelona. The reason? To get a behind-the-scenes look at the making of their global commercial for the Nitrocharge 1.0. SoccerBible was invited to Barcelona's Olympic Stadium where adidas had rounded up three of their biggest names.
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There's a new toy in town. After months of anticipation we can reveal the adidas Nitrocharge 1.0. In the face of Nike's four silo success, adidas have extended their boot line-up, adding the Nitrocharge to their soccer stable. A hard-hitting blend of innovation & style, the Nitrocharge 1.0 arrives with buckets of attitude.
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With the imminent launch of the new adidas Predator model and David Beckham becoming the first Englishman to win top flight championship medals in four European countries, we take a retrospective look at the iconic Predator that helped announce his unforgettable arrival to the Premier League.
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