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We don't know what kind of cafeteria food they're feeding the designers at adidas HQ, but the three stripes are cooking up some crazy innovations like there's no tomorrow. Yesterday we spent the day at the #adidaslab in central London and having already heard rumours of a sub 100g football boot, were fairly excited.
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Dani Alves has enjoyed in his own words, a "curious" relationship with adidas - maybe because he's returned to the brand where it all began for him. Barca's buccaneering right-back is considered one of the best in the world, which explains adidas' decision to give him a spot in their Nitrocharge commercial. Not least for his unquestionable persona.
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Spanish playmaker Javi Martinez has lived up to his hefty price-tag since signing for Bayern Munich last season. The combative midfielder has emerged as a dominant weapon for the Bundesliga champions. An imposing player with raw physicality, Martinez is a perfect fit for the new adidas Nitrocharge.
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The launch of the new adidas Nitrocharge 1.0 has challenged adidas with mustering a new squad of players, players who will wear the boot on the grandest stages in world football. On set for the adidas Nitrocharge commercial in Barcelona' s Estadi Olimpic, we caught up the three players selected to headline the Nitrocharge roster.
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Earlier this year we were instructed by adidas to board a flight to Barcelona. The reason? To get a behind-the-scenes look at the making of their global commercial for the Nitrocharge 1.0. SoccerBible was invited to Barcelona's Olympic Stadium where adidas had rounded up three of their biggest names.
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Adidas kick off the countdown to the launch of the Nitrocharge 1.0 today with the release of two high-energy tease videos geared towards to full reveal on May 16th. Teasing us with a series of dynamic clips featuring Nitrocharge recruits Daniele De Rossi, Dani Alves and Javi Martinez, we're given quick glimpses of what to expect from the full launch campaign.
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You know as well as we do, there's an exciting adidas launch just around the corner. The imminent arrival of the adidas Nitrocharge 1.0. has everyone in the industry on the edge of their seats. Nitrocharge is coming and here at SoccerBible we've been working closely with adidas every step of the way.
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Prior to the full reveal of the new 2013/14 Chelsea home kit, adidas asked fans to pre-order the new jersey without seeing it. For one lucky fan, it wasn't a case of waiting for the shirt to arrive at his front door. Chelsea maestro Juan Mata took delivery duties upon himself, surprising everyone - besides the oblivious receptionist - at a London office to hand over the shirt.
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The universal hysteria that follows brand-Beckham recently hit the adidas store of the Champs-Elysées in Paris, where the PSG midfielder met up with Zinedine Zidane for a special meet and greet and personal signing session.
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Keeping the game beautiful - that's adidas' pledge following the launch of Leo Messi's new signature collection. This week adidas have released a short video, showcasing their football philosophy through a series of magical Messi moments.
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