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The Nike machine has kicked into overdrive in recent weeks. It's easy to get caught up in the madness of the modern boot world, but the recent arrival of the Nike Premier has pulled on the heartstrings of every nostalgic boot lover. They're a welcome reminder of how the game used to be.
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While in Rio for the launch of the Nike HyperVenom, the SoccerBible team had the chance to chat to two of Nike's Football's head honchos. Speaking exclusively to SoccerBible, Phil McCartney (VP Nike Football Footwear) and Martin Lotti (VP Nike Football Design), broke down the concept behind the Nike HyperVenom.
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The bar has been set. For the launch of the HyperVenom Nike held nothing back. We were told to expect something special as we flew out to Rio. Nike know how to build hype (you might have noticed) and this time it worked. The world watched as Neymar unveiled the HyperVenom in front of a media frenzied crowd.
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Nike promised us something special and they delivered. Taking place in a converted industrial building in Rio de Janeiro, this is where they launched their latest defining moment. Nike creative chiefs from Trevor Edwards (executive VP), to Phil McCartney (Nike Football Footwear VP) to Martin Lotti (Nike Football Creative Director) were all in town, along with a special appearance from Neymar.
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"If Nike were a country, it would be Brazil." That's what we're hearing a lot here in Rio de Janeiro, and it's easy too see why. This is Nike territory, even if their Samba superstar is leaving leaving for the Camp Nou. Neymar, or
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To help launch the new England home shirt, Nike called on the services of Arsenal duo Alex Oxlade-Chamberlain and Jack Wilshere. Both players returned to their boyhood clubs to award one youngster with the honour of becoming the first in the country to get their hands on the jersey.
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In typical Nike fashion, the new partners of the England national team have put together a brief promo video staring England no.10 Wayne Rooney as the lead "actor". The slow-motion video gives little away, showing Rooney strolling through the tunnel as he makes his way to the pitch.
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FC247 has been one of Nike's key innovation stories so far this year. Their re-branded Fives range has taken on a new life with three new shoes designed to offer ultimate performance attributes for the small sided game. On our recent trip to Berlin, we sat down with Senior Product Manager for Nike Football, Collin Eder...
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We recently sat down with Kevin-Prince Boateng for a few words about life as a Nike athlete. Speaking to SoccerBible after flying into Berlin to visit the streets where he used to play football, the AC Milan forward gave his thoughts amongst other things on his favourite Nike boots and the CR Mercurial series.
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To mark the launch of the new Nike FC247 collection, SoccerBible was invited to Berlin for a unique media event used to highlight the the footballing roots of the Boateng brothers - Jérôme, George & Kevin-Prince. The #MyGround campaign reunited the brothers, bringing them back to where they honed their skills and fell in love with the game.
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