Partnering with Italian design company Italia Independent with a fresh creative spirit, adidas fuse football and fashion to create the last addition to their 'Limited Collection': the Deadly Focus Pack.
Featuring special edition versions of the ACE 16.1 and X 15.1, the latest collaboration product from the adidas Limited Collection has been designed to celebrate the brands’ shared passion for creativity and football; combining style, design and technical performance. The pack will feature versions of both adidas silhouettes in the distinctive animalistic print, incorporating elements and patterns from the fashion industry in the football performance space.
When speaking about the collaboration, Lapo Elkann, one of the founders of Italia Independent and designers on the boot, said: “The Deadly Focus pack captures my love for creativity and football. adidas and I have introduced new creative elements to this boot, elements that have never been seen before in the world of football performance.”
On the design of the boot, Elkann said: “The print is aimed to surprise you. You normally find prints like this on luxury goods. This time, we wanted to transfer it to the world of sport. It’s fun, it’s exciting and it pushes boundaries – something that both Italia Independent and adidas like to do!”
The adidas Deadly Focus pack will be available to purchase in limited quantities from today.