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A Concorde Moment refers to a point "where great leaps are made in science or engineering and are then never used or retired because they are not business effective". We present the case of the Nike Mercurial Vapor Superfly III, which in 2011 delivered Nike Flywire technology, Nike Sense traction and a price tag of £280.00.

Hundreds of you asked your questions on Facebook in the build up to CR7 Live and now you can watch Nike Mercurial designer, Andy Cain and special guest, Cristiano Ronaldo, talk about the new CR7 Mercurial football boots!

Madrid recently played host to the official launch of the new Nike CR7 Collection. Cristiano Ronaldo, Nike's poster boy for a generation, gave a much-anticipated appearance to launch his new CR7 line, headlined by his third signature Nike soccer shoe – the Blue/Red/Obsidian Nike CR7 Mercurial Superfly III.

Last weekend saw one of the brightest boots to ever kick a football arrive on our television sets! The unmissable Volt/Purple/Retro Nike Superfly III football boots created a real stir across the online boot community and while they may require some Edgar Davids-like glasses for long-term viewing, Nike's new colourway is already proving to be a huge hit!

As we've come to expect with some of Nike's highest profile boot releases, the American sports giants have produced a typically elaborate and over-the-top presentation case for their new Nike Superfly III! As with everything we receive here at SoccerBible HQ, we're keen to share it with our SoccerBible fans!

*COMPETITION CLOSED* Congratulations to Michael Hilton who was selected as the winner of a personalised pair of Nike Superfly III football boots! Stay tuned for more SoccerBible competitions...

He's one of the most exciting prospects in world football so it's no surprise that Nike are giving their Brazilian starlet some extra special treatment! Prior to the official on-pitch debut of the new Nike Superfly III football boots at the weekend, Nike personally delivered a custom personalised pair to Neymar himself!

On a day of countless new boot-spots, the new Nike Superfly III football boots stole the headlines yesterday! The new Mercurial boots were on show all across Europe but all eyes turned to the Vicente Calderón last night as Atletico Madrid took on Real Madrid in one of the hottest local derbies in world football.

It's coming. Tomorrow marks the official unveiling of the new Nike Superfly III football boots! After months of speculation SoccerBible will finally lift the lid on Nike's third generation of the famous Superfly range.

Speed boots reigned supreme in the Champions League as they scored five goals for Arsenal, who trounced Porto 5-0 to reach the Quarter Finals.