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A Concorde Moment refers to a point "where great leaps are made in science or engineering and are then never used or retired because they are not business effective". We present the case of the Nike Mercurial Vapor Superfly III, which in 2011 delivered Nike Flywire technology, Nike Sense traction and a price tag of £280.00.

To coincide with the upcoming release of the new CR7 exclusive Mercurial, Nike have teamed up with global football icon Cristiano Ronaldo to give a select few the opportunity of a lifetime!

After a massively exciting week of new football boots, all eyes will be on the feet of some of the biggest players in the world. Attention will turn to the Santiago Bernabeu on Saturday night for the Madrid derby as the Superfly III will make it's official on-pitch arrival!

In a night where Lyon battled to save their seven match unbeaten run against Real Madrid, there was an unexpected boot spot on show. Cristiano Ronaldo, who has been wearing the new Windchill Nike Superfly II football boots since their release back in January, was spotted wearing his previous signature boots; the Nike Safari Superfly's.

The new Nike CR7 Safari was designed with the world's best in mind - Be Fast. Be Seen. Be The Best! Now find out the inspiration and creation that went into designing the most sensational boot release of modern times, from the designers themselves...

WIN! A personalised pair of Nike Safari Superfly II CR7 football boots! **COMPETITION UPDATE** WINNER: FARID HAMID, UK

It's taken a few weeks longer than most other players, but last night it looked as though Chelsea striker Didier Drogba had finally made the switch over to the new Superfly II football boots . However, on closer inspection it seems Drogba is one of

Think you've got what it takes to be the next Cristiano Ronaldo? Reckon you've got the speed and skill to be amongst the UK's fastest? Well now thanks to Nike and to celebrate the release of the Mercurial Superfly II football boots , you've

We're still going Superfly II crazy here at the SoccerBible - watch this new viral video for the boot featuring Barcelona and Sweden's lethal striker Zlatan Ibrahimovic. We're sure SoccerBIble

He's the global icon for the boots, so many fans (us included) were disappointed that "CR9" Cristiano Ronaldo wasn't amongst the players wearing the new Superfly II football boots at the weekend. However, we didn't have to wait long