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The universal hysteria that follows brand-Beckham recently hit the adidas store of the Champs-Elysées in Paris, where the PSG midfielder met up with Zinedine Zidane for a special meet and greet and personal signing session.

When it comes to TV ads, they don't come much bigger than this. Adidas are rolling out their biggest ever UK ad campaign entitled take the stage. Featuring Team GB athletes and global icon David Beckham alongside entertainment stars Example and comedian Keith Lemon...

Here is the latest viral video from adidas, focusing on the release of the Predator X and two of the boot's key players - Steven Gerrard and David Beckham ! Those of you in the UK who tuned

Take an exclusive behind-the-scenes look at the shoot for the new adidas Football TV commercial, featuring Zinedine Zidane, David Beckham and Steven Gerrard!