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A Concorde Moment refers to a point "where great leaps are made in science or engineering and are then never used or retired because they are not business effective". We present the case of the Nike Mercurial Vapor Superfly III, which in 2011 delivered Nike Flywire technology, Nike Sense traction and a price tag of £280.00.

Hundreds of you asked your questions on Facebook in the build up to CR7 Live and now you can watch Nike Mercurial designer, Andy Cain and special guest, Cristiano Ronaldo, talk about the new CR7 Mercurial football boots!

Madrid recently played host to the official launch of the new Nike CR7 Collection. Cristiano Ronaldo, Nike's poster boy for a generation, gave a much-anticipated appearance to launch his new CR7 line, headlined by his third signature Nike soccer shoe – the Blue/Red/Obsidian Nike CR7 Mercurial Superfly III.

Last weekend saw one of the brightest boots to ever kick a football arrive on our television sets! The unmissable Volt/Purple/Retro Nike Superfly III football boots created a real stir across the online boot community and while they may require some Edgar Davids-like glasses for long-term viewing, Nike's new colourway is already proving to be a huge hit!

This week's round of International matches may have received opposition from some, mainly because of their closeness to the new season kick-off. However, you wouldn't of heard anyone at the SoccerBible complaining, especially when we found out we were going to see the Orange Mercurials debuted by Cristiano Ronaldo, Neymar and Robinho...

He's the man of the moment with the most talked about boots on the planet, but as Cristiano Ronaldo enters a season defining period for Real Madrid (which includes no less than 4 El Clasico games!), Cristiano opens up to the global media about goalscoring, training regimes, life at Real Madrid and of course his football boots...

Possibly one of the most highly anticipated Play Tests we've done, the SoccerBible got our hands on the new Nike Superfly III football boots, to see how the boots perform and find out what Nike have changed from the previous versions

As we've come to expect with some of Nike's highest profile boot releases, the American sports giants have produced a typically elaborate and over-the-top presentation case for their new Nike Superfly III! As with everything we receive here at SoccerBible HQ, we're keen to share it with our SoccerBible fans!

*COMPETITION CLOSED* Congratulations to Michael Hilton who was selected as the winner of a personalised pair of Nike Superfly III football boots! Stay tuned for more SoccerBible competitions...

He's one of the most exciting prospects in world football so it's no surprise that Nike are giving their Brazilian starlet some extra special treatment! Prior to the official on-pitch debut of the new Nike Superfly III football boots at the weekend, Nike personally delivered a custom personalised pair to Neymar himself!