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A Concorde Moment refers to a point "where great leaps are made in science or engineering and are then never used or retired because they are not business effective". We present the case of the Nike Mercurial Vapor Superfly III, which in 2011 delivered Nike Flywire technology, Nike Sense traction and a price tag of £280.00.

From construction through to being tested by Zlatan Ibrahimovic, get a behind-the-scenes look at the creation of the Nike Mercurial Vapor Superfly football boots.

Nike's Flywire technology is one of the major innovations utilised in the Nike Mercurial Vapor Superfly football boots. This Nike video explains how the technology works and which other sports Nike have successfully applied their Flywire technology.