This weekend sees the Nike Maxim Hi-Vis ball introduced across Europe’s leading leagues - the Premier League, Serie A and La Liga – as the clocks go back in Europe and the winter season kicks in. Nike introduce the Hi-Vis football for an increased visual presence in the fast-paced modern game.
The 2012-13 Maxim Hi-Vis ball features a color combination blended together in a unique way to create maximum visual performance and contrast on the pitch. The bold geometric graphic and color combination on the Maxim Hi-Vis creates a strong 'flicker' effect to improve sight of the ball under floodlights or in low-light conditions.
The world's greatest leagues demand the highest levels of performance when it comes to products. Nike therefore, have not been shy in coming forward and stating the Maxim is - the 'worlds best ball'. Now on their twelfth official European match ball, Nike certainly have the pedigree with a rigorous and scientific background for testing and development.
In the battle of the balls, there is a fierce rivalry between Nike and adidas. Despite adidas owning the rights on the international stage, the Swoosh gets those invaluable seconds on screen before every EPL, La Liga and Serie A match kicks off. Thanks to this association, Nike have become the recognised brand of Europe's elite leagues.
For over a decade Nike have delivered new levels of performance innovation. The Nike Maxim features Nike RaDaR (Rapid Decision and Response) technology – lab and field-tested to the max to deliver an unrivalled performance. Nike RaDaR technology provides maximum visibility, so players can spot the ball instantly in any weather condition.
The bold geometric graphic generates strong visual power with crisp edges to make the ball equally visible in the stadium and pitch environment, whether the games being played in the rain, snow or a hail storm!
In addition to the Hi-Vis innovations, the Maxim features geometric precision technology to distribute pressure evenly across the panels for a consistent, accurate and powerful strike. Additional performance enhancing innovations include:
Hand-stitched casing for craftsmanship and durability; Durable, lightweight PU casing with micro-grooves stabilizes ball flight to increase efficiency and accuracy; Flexible, supple, cross-linked nitrogen-expanded foam provides superior “touch” and a consistent feel in all weather conditions; Engineered rubber response layer helps store energy from impact and releases it at launch for enhanced power and speed; A layer of polyester support fabric enhances the structure and stability of the ball for long-term performance and durability.
Whether you'll be tuning into the EPL, La Liga, or Serie A, expect to see the Maxim Hi-Vis ball on-pitch this weekend. And as you can see, unlike it's summer counterpart features the same colour design across all the leagues, with just the respective league's badge to differentiate.
The new Nike Maxim Hi-Vis ball will be priced at around £85 GBP / €100 EURO / $150 USD. Let us know what you think of the new Maxim? Join the conversation online, on Twitter and on Facebook.