Nike have premiered their new ACC ad - the type of well rehearsed video where each tackle and run is timed perfectly in favour of the attacking player! Watch Nike's model pros run through sheets of studio rain as we're given close up shots of the latest colourways.
Nike All Conditions Control (ACC) technology allows the boot's surface to maintain the same level of friction, touch and control on the ball in wet and dry conditions. The ACC technology is created by a special treatment during the development of the upper materials to deliver a consistent feel on the ball at all times.
The weather is a factor affecting every footballer. In London alone during the season an average of 125 days will experience some rainfall. Players don't equip themselves with boots specific for dry or wet conditions, and so Nike have ensured a footballer can expect his boots to perform no matter how tricky passing or receiving a ball may be.
Nike’s All Conditions Control (ACC) ensures the surface of the boot upper delivers consistent friction between boot and ball in wet weather conditions allowing the player an assured touch similar to the feel of the ball in dry conditions.
The need for consistent touch and feel on the ball in wet weather is an insight shared by many footballers Nike’s design teams talked to, including FC Barcelona’s Andrés Iniesta.
The colourways have sparked good reactions so far, but what do you think of Nike's latest technological development? We're keen to find out how the ACC Nike boots perform. Join the conversation online, on Twitter and on Facebook.