There was the surprise of a lifetime for Team GB fans in London this week, as adidas brought astonished shoppers face to face with global icon David Beckham at Westfield Stratford City.
Unsuspecting members of the British public were asked to show their support for Team GB
by stepping into a photo booth themed around ‘Take the Stage’. Sixty lucky people were
then stunned as David Beckham appeared from a hidden section of the booth during their
During the last month adidas have been capturing Team GB athletes like they've never been
seen before through a specially installed photo booth at the kitting out process. The 'Take the
Stage' booth at Westfield Stratford City was a chance for people to feel part of the process and
get behind the British athletes, but with an unbelievable twist. Not only were the 60 lucky people
able to pose with Beckham but they also got an intimate "audience with" the superstar where he
answered questions on everything from his future plans through to why he is such a fan of pie
After the event Beckham said; "It was a unique experience for me and the people who took part
and there were some great reactions when we surprised them in the photo booth. I always love
coming back to London and the activity was a great opportunity for me to get involved in the
adidas take the stage campaign and get behind Team GB."
The adidas ‘Take the Stage’ marketing campaign is a celebration of the rich, diverse talent that
exists within the three worlds of the adidas brand – street, style and sport. The latest campaign,
aimed at inspiring the next generation to ‘Take the Stage’, features Team GB athletes telling their personal stories and journeys through TV advertising as well as poster campaigns across bus
stops, London buses, and big poster sites around town.
Will you be showing your support for Team GB for this summer's Olympic spectacle? Share your thoughts and join the conversation online, Twitter and on Facebook.