Reacting to Spain's record-breaking European Championship final victory, Nike kick-start the road to Brazil 2014 with a new video starring the man who could offer the biggest challenge to Spain winning their fourth successive international title.
Andres Iniesta graced Europe’s premier final with another memorable performance, to help his country win the tournament and secure another piece of silverware next to his success in South Africa in 2010. Nike has created a bold outdoor campaign as part of its “My Time is Now” campaign to recognize Iniesta’s victory with the line “To Be Continued”.
The Spanish midfield maestro gets a text from Brazilian star Neymar after the game with an early “hope to see you in 2014” message.” The cycle of international tournaments means that as soon as one ends, the next begins! There's no shortage of anticipation as we're given an early tease into Nike's Brazil 2014 campaign.
Just how good is Nike's Brazilian sensation? We'll see in 2014 when he goes up against the best players in the world. Neymar will be used as Nike's headline athlete for the tournament, with the 2014 World Cup being hosted in his home nation!