If you've been exploring Nike's My Time is Now campaign feature, you might have discovered the interactive hidden tunnels designed to share athlete insights about their hunger to succeed. Of course, mixed in with the serious messages are a few light-hearted insights into football culture, including Mario Balotelli's recent visit to the Nike Barbershop...
Skills and finishing on the pitch need to be razor sharp but for many players including
Manchester City’s Mario Balotelli a sense of personal style on and off pitch is just as
important – starting with a hair style that makes a statement.
In a playful extension of Nike’s My Time is Now film, viewers can access the "Nike Barbershop” just one of several hidden tunnels available to view at youtube.com/nikefootball. “Nike Barbershop” features Mario Balotelli receiving a hair cut in a traditional Barbershop accompanied by French player Mamadou Sakho and Argentine star Javier Pastore.
Asked by the Barber what he’d like Balotelli simply replies “to be remembered.” A series of styles rapidly take shape on the sharp shooters head but nothing works until an artistically crafted Mohawk gets the nod from Balotelli .
A Nike Barbershop App enables viewers to emulate their heroes’ hairdo by trying out ten famous footballers iconic styles and sharing them with friends. Choosing from “The Neymar”, “The Sakho” and “The Ramos” among others, the best submissions will also get the chance to visit one of six physical Nike Barbershop locations in Buenos Aires, Madrid, Mexico City, Milan and Paris where the latest styles can be fixed for real. A pop up Nike Barbershop will also be featured in Warsaw during Europe’s major football tournament this summer.
The Nike Barbershop hidden tunnel features in the “My Time is Now” film which is part
of a broader Nike Football brand campaign that features extensive digital, out-of-home
and print executions celebrating iconic global players and aspiring footballers hungry to
break into the elite game.
The “My Time is Now” film is part of a broader Nike Football brand campaign celebrating iconic global players and aspiring footballers. As the action unfolds, viewers can experience content in an interactive way through hidden tunnels designed to share athlete insights and take you into separate zones including the 'Sonic x Vapor' game and the 'Nike Barber Shop'.