In Nike-world a major tournament means two things, a new collection of football boots and of course a blockbuster commercial featuring the games best footballers! Get set then for the premiere of Nike's My Time Is Now, which includes star players Cristiano Ronaldo, Wesley Sneijder and Franck Ribery...
“Don’t tell me I have potential” is the rallying insight behind the new Nike Football “My Time is Now” campaign. The campaign features a global roster of the world’s best players, and celebrates the hunger and impatience of young players ready to tear up the rule book to make their mark in football’s elite ranks.
The film will be on TV on May 19th during the Europe's biggest club game. Featuring many of the elite players who will battle it out in Poland and Ukraine, and later this summer in London and the UK, including Cristiano Ronaldo, Neymar, Iniesta, Sneijder, Ribery, Götze, Özil, M’Vila, Hernandez and Welbeck. Special guest appearances are made by Pep Guardiola, Laurent Blanc and basketball superstar LeBron James.
As the action unfolds, viewers can experience content in a unique interactive way
through hidden tunnels designed to share athlete insights about their hunger to succeed
and inspire young athletes to be better footballers.
“Young players will stop at nothing to prove they’re good enough to play with the best
in the game,” said Carlos Homedes, Nike, Global Football Marketing Director. “Their
hunger and impatience to take a chance is playfully apparent in the “My Time is Now”
campaign . A new generation of players is taking their chance and this summer will
mark an exciting time as they burst onto the scene in Poland and Ukraine.”
We first join a France v Holland match that is suddenly interrupted by wave after wave
of young players, who invade the pitch, ready to show they have the skills and hunger
to take on the world’s best. Defined by their impatience and distinctive black and white
uniform, they reflect the players Nike is looking for through “The Chance” which is a
global talent search for young players to prove themselves on an elite stage and take
their game to the next level.
As the young players take their chance they are joined by football’s new generation
and iconic stars as the game heats up. Neymar dazzles with his blinding skills and
faints, Gerard Pique and Andres Iniesta, complete in corporate suits from a stuffy
boardroom meeting, join the play on pitch. Even Cristiano Ronaldo is ready to pull on
the distinctive black and white uniform sported by the young players, but he’s out of luck
as the last remaining jersey is a small size. He wears it anyway, ready to join the game.
Also unveiled in the campaign is the Nike Clash Collection of boots worn by elite players for the biggest moments on pitch and clash of rivalries and games this summer. Also on show is next seasons 2012/13 Nike football, most noticeably seen in the slam-dunking hands of LeBron James at 1:20!
As the action unfolds, viewers can experience content in an interactive way through hidden tunnels designed to share athlete insights and take you into separate zones including the 'Sonic x Vapor' game and 'Nike Barber Shop'. The challenge is to find them all! The “My Time is Now” film is part of a broader Nike Football brand campaign celebrating iconic global players and aspiring footballers.