Mars have kicked off their Euro 2012 TV ad campaign, which stars England stars Theo Walcott, Glen Johnson and Scott Parker alongside the Premier League's top goal scorer, Robin Van Persie. The ad was shown for the first time during the FA Cup semi-final Wembley fixture between Tottenham and Chelsea.
The advert is set around a tense England penalty shootout with the Premier League’s top marksman, RVP, getting ready to take a penalty and England’s keeper being carried off the pitch with a knee injury. Theo Walcott, Glen Johnson and Scott Parker look on, dejected, knowing they need a minor miracle to keep the Arsenal hit man at bay.
Despite a line-up of household England names, the star of the ad is a penalty saving steward, whose acrobatic heroics deny Arsenal striker Robin Van Persie from the penalty spot. After seeing England's injury-hit keeper being carried off the pitch, the steward takes one final bite of his Mars bar before positioning himself between the sticks.
The gutsy keeper sees another spot kit sail over the bar before going on to save another penalty with a Rene Higuita-inspired scorpion kick, saving the day and winning the game for England.
The ad, created by AMV, will air until May 12 and as part of their Euro 2012 campaign, Mars is giving customers the opportunity to win one of 100,000 Official Special Edition Shirts emblazoned with the Three Lions through on pack promotions.
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