Pepsi MAX has unveiled its new 2012 football advert as part of the “Kick In The Mix” campaign which sees its team of world class footballers take their moves off the pitch and into the heart of the crowd at an outdoor festival.
The up-tempo advert entitled ‘Crowd Surfing’, which fuses the worlds of football and music, showcases Pepsi MAX’s star athletes Lionel Messi, Didier Drogba, Fernando Torres, Frank Lampard and new recruits Sergio Agüero and Jack Wilshere.
Superstar DJ and hit-maker, Calvin Harris, also has a starring role on the decks in the advert, as he entertains the crowd with his hot new single, “Let’s Go” feat. Ne-Yo – the official soundtrack to the Pepsi MAX 2012 campaign.
Didier Drogba added: “The storyline to the advert is so exciting and different from anything I have seen before. The track Calvin Harris created for it is amazing as well; it feels like a song that could get a whole football stadium dancing!”
‘Crowd Surfing’ sees the Pepsi MAX footballers at an outdoor beach festival where thousands of music fans are dancing and partying in front of Calvin Harris who is performing on an enormous raised stage.
Messi commented on the new advert saying: “I had so much fun shooting the new Pepsi advert, as I always do. I must admit, I never thought I would play a game of football whilst crowd surfing on people’s hands but that is what’s great about Pepsi, they always add a fun twist to their adverts. I think people are going to be saying “how did they do that?”
Well thanks to Pepsi's behind-the-scenes video, all is unveiled! Find out how Wilshere, Drogba, Messi and co. managed to pull-off their crowd-surfing soccer tricks. It's another budget-busting commercial from Pepsi who never seem to disappoint when it comes to football-infused adverts. You'll definitely be watching this one more than once!
Let us know what you make of Pepsi's latest star-studded ad! How does it rank against some of TV’s most famous football commercials? Join the conversation online, on Twitter and on Facebook.