As the original superstar of speed, the Nike Mercurial Vapor has been at the pinnacle of the game for over a decade. Now Nike Football continue to push the boundaries of one of the world's most iconic football boots, with the ground breaking release of the massively hyped Vapor VIII.
SoccerBible sat down exclusively with Nike's UK Product Insider Chris Tyler, to bring you an industry-inside look into one of the biggest football boot releases of 2012. In part one-of-five in this mini-series, Chris discusses what makes the Mercurial range so iconic as well as the performance focus of the Vapor VIII.
For the 2012/13 season the Mercurial Vapor takes performance innovation to the next level with a totally re-engineered boot built for explosive speed. The new Nike Mercurial Vapor VIII football boots deliver the ultimate in fit, touch and traction. A combination that has established the Mercurial as one of the greatest speed boots of all time.
Speaking on the excitement surrounding the new Vapor VIII; ''It's a shoe which excites our consumer. It's a shoe which stimulates discussion on forums and blogs, because it's a shoe which has constantly pushed boundaries and pioneered new technologies.''
''There's a constant flow of innovation and evolution in the Mercurial range. Each generation is about two years in the making when you consider the research and insights that the product creation team carry out. Their inspiration comes from listening to the players, and they challenge themselves to deliver a new level of explosive speed with each shoe.''
Stay tuned to SoccerBible, as each day this week we'll be bringing you more insider-access to the Nike Mercurial Vapor VIII. Check out our full feature of the boot here. Join the conversation and share your thoughts online, on Twitter and on Facebook.