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Football News > 2012 Nike Football #makeitcount

Serial Tweeter Rio Ferdinand is the latest athlete to sign up for Nike's new campaign kicking off 2012, and in this very stylish video he makes his pledge to win more trophies. Launched by Cristiano Ronaldo on New Year's Eve, Nike are throwing down the gauntlet to footballers and athletes around the globe to #makeitcount in 2012.

Whatever your goal this year, Nike and the world’s top athletes are challenging you to bring your best then better it, with their ‘Make It Count’ campaign. Launched by Cristiano Ronaldo on Twitter over New Year’s Eve, athletes including Rio Ferdinand, Mark Cavendish and Paula Radcliffe have pledged how they plan to make this year count, and are challenging you to do the same under the hashtag #makeitcount.

Manchester United ace Rio Ferdinand (@rioferdy5), who has played over 250 games for United and been capped by his country 81 times, pledged he has ‘More to Learn. Plenty to teach’. Whilst one of England’s brightest footballing hopes Jack Wilshere (@JackWilshere) pledged to, ‘Come back for club. Prove it for country’.

Britain's top male distance runner, Mo Farah (@mo_farah) plans to push himself harder than ever before by announcing ‘Don’t dream of winning. Train for it’. The World and European 5,000m Champion, added: “For me, the next 12 months are about working harder to become better, faster and stronger. Whatever your goal, beat it and better it by making this year count”.

The ‘Make It Count’ campaign showcases elite British Nike athletes through black and white action portraits with the athletes’ own handwriting bringing to life their personal pledge. The portraits are supported with a series of unique online films exploring each Nike athletes’ hunger to achieve their goals in the year ahead. 

To action their campaign, Nike are calling on sportsmen and sportswomen around the globe to challenge themselves alongside the world's elite, by using the hashtag #makeitcount. Nike have also eluded to a game changing announcement to be made on 19.1.12, so stay tuned for that one! 

Share how you plan to
 #makeitcount in 2012 with the SoccerBible community online, on Twitter and on Facebook.

Only published comments... Jan 04 2012, 10:04 AM by Editor



bunderking7 said:

hey whoever has twitter let me know what they says

January 4, 2012 12:51 PM

goonerman1990 said:

wonder what the big announcement is?!

January 4, 2012 12:57 PM

Nateee17 said:

looks gooood

January 4, 2012 12:59 PM

Ade Akinbadboi said:

Any clues to the big announcement SoccerBible?

January 4, 2012 1:40 PM

daniel2754 said:

i wonder what it could be

January 4, 2012 3:28 PM

Pink_Panther said:


January 4, 2012 3:28 PM

Alexisnuno11 said:

Theyre probably going to discontinue the superfly.

January 4, 2012 4:15 PM

Hartmann17FCRoyal said:

all the silos are gettin new names. and the elites are done.

January 4, 2012 4:25 PM

messi712 said:

there gonna discontinue the superfly :(

January 4, 2012 4:27 PM

steve_10 said:

i agree with  Cristiano Ronaldo.

January 4, 2012 4:40 PM

RossoneriRhys said:

No more elite series, and silos get new names

January 4, 2012 7:41 PM

Rush4life said:

there ya go nike. no more super expensive rip off pairs of cleats. well done. the superfly's were pointless for how much they cost even though they are a pretty decent pair of boots. now all they need to do is make some good colors for the boots and not as flashy

January 4, 2012 9:39 PM

CB11 said:

what is it? go nike!

January 4, 2012 11:10 PM

YBJ_92112 said:

wow wilshere looks really old in that pic lol

January 5, 2012 1:41 AM

ChangTrafford41226 said:

This is cool

January 6, 2012 1:13 AM

A_Di_Natale said:


January 6, 2012 10:34 AM

Waldrinho said:

The big announcement is CR7 is coming out of the closet. . .

January 6, 2012 2:40 PM

Cudpus said:


ahhahah you *** funny hes had more girls then you will ever have your such a low life

January 7, 2012 2:23 AM

Deninson_Honduras said:

@cupdus no disrespect but waldrinho was just saying a joke like if the said that about messi i wouldent get mad just saying hop off is 8==D ronaldo's by the way messi's sorry not enough space to finish lol ;)  

January 9, 2012 1:36 AM
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