Madrid recently played host to the official launch of the new Nike CR7 Collection. Cristiano Ronaldo, Nike's poster boy for a generation, gave a much-anticipated appearance to launch his new CR7 line, headlined by his third signature Nike soccer shoe – the Blue/Red/Obsidian Nike CR7 Mercurial Superfly III.
Cristiano Ronaldo and Nike have joined forces once more to create a new look for the Real Madrid and Portuguese superstar. Featuring a design that embodies the performance of Cristiano Ronaldo, the new Nike CR7 Collection reflects Cristiano Ronaldo's distinctive style on and off the pitch. Have your say online, on Twitter and on Facebook.
This ultra eye-catching new colourway of the new Nike CR7 Mercurial is perfect for one of football's global icons, and if there's one player who has got the skills to back up his footwear, it's Cristiano Ronaldo! His unique style, famous persona and flair has been packaged into a new boot design that is unlike anything we've ever before seen!
The striking new CR7 Mercurial Vapor Superfly III signature is made distinctive through a disruptive graphic treatment on the left and right side of the boot. As CR moves into position or tracks back the left side of his boot reveals a subtle pinstripe effect with a clear screen and pattern treatment. In contrast, the right side features a bold contemporary stripe of Mach Blue/Solar Red which is a signature colour theme throughout the collection.
The spotlight of the worlds sporting media is never far from the action when Ronaldo is concerned. At a top secret location in the Spanish capital, the exclusive launch event for the new Nike CR7 Collection was a media-frenzy, with everyone desperate for a first glimpse of Ronaldo's new Nike CR7 Superfly III boots and apparel.
Front row seats were however reserved for the global winners of the #CR7FLASHTRAIL – a select few lucky enough to meet their hero in a once-in-a-lifetime 48 hour Madrid experience - and SoccerBible was there every step of the way! Stay tuned as we'll be bringing you exlcusive behind-the-scenes video access from the #CR7FLASHTRAIL.
CR’s classic number 7 is also accented through training and lifestyle items. A distinctive t-shirt featuring 7 stripes across the chest comes in three different colours (white, red and blue) and is made of organic cotton. Special graphic and wash treatments give the V neck tee a touch of CR’s style. Solar Red GS Polo, blue Aw77 Hoody and grey M65 jacket are also part of CR7 Collection.
There's more access from the Nike CR7 Collection launch event coming soon to SoccerBible, including an interview with Cristiano Ronaldo! Have your say on the new Nike CR7 Mercurial Superfly III football boots online, on Twitter and on Facebook.