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Football News > adidas Virtual Footwear Wall




To coincide with the upcoming retail release of the new adidas F50 adiZero miCoach, adidas are spanning tech and retail shopping at their flagship store in Oxford Street, London. Adidas will use the world's first giant touch-screen Virtual Footwear Wall (VFW) to revolutionise how we shop in store!


The VFW uses state of the art touch-screen and precision real-time 3D rendered products allowing customers to rotate footwear to view from multiple angles, zoom in to see the finest detail, get additional product information as well as watching video material and reading comments on the products in real time from twitter.
 



The VFW's technology recently won the Retail Innovation of the Year award and could represent the future of the in-store shopping experience. The VFW installation will allow consumers to pre-order the new boots via a fully immersive retail experience. The first 250 customers who pre-order the boots using the wall from this Sunday (30th Oct) will receive a £25 discount and entry for them and a friend to an exclusive event where they will meet a Premiership footballer!



If you live in the London area, be sure to stop by the adidas store in Oxford Street this Sunday to experience the Virtual Footwear Wall for yourself! Continuing their boot revolution, adidas are now bringing new and exciting technology in stores! Share your thoughts online, on Twitter and on our Facebook page.

Only published comments... Oct 30 2011, 10:00 AM by Soccer_Boots

Comments

 

thomas7 said:

October 30, 2011 9:42 AM
 

thomas7 said:

October 30, 2011 9:42 AM
 

willy_sch said:

Niceee!

October 30, 2011 9:43 AM
 

dalong1 said:

thomas7, you are a real pain, do you not have anything constructive to say? then go away.

October 30, 2011 9:57 AM
 

SS7 said:

wow nice

October 30, 2011 10:03 AM
 

bayyo158 said:

3D

October 30, 2011 10:04 AM
 

Getsuga04 said:

@ 1st:

i d i o t!

October 30, 2011 10:08 AM
 

Ctr360goal said:

I think it's a good idea but when I go to buy a pair of boots I to have a bit of a juggle and a nice feel of the boot so I have to disagree with this system

October 30, 2011 10:57 AM
 

Sveinn said:

How cool !

October 30, 2011 11:49 AM
 

albert said:

its nice, think they;re not going to set this up in Hong Kong's flagship store....

October 30, 2011 12:34 PM
 

Getter_18 said:

Great idea!

October 30, 2011 1:05 PM
 

giggsyforever said:

sweet!!!!!!!!!!!

October 30, 2011 1:15 PM
 

Pink_Panther said:

that's cool

October 30, 2011 1:17 PM
 

Pink_Panther said:

that's cool

October 30, 2011 1:17 PM
 

kreso99 said:

I ALREADY GOT THESE SHOES!!

check out  youtube:

DJZandreaz

October 30, 2011 1:50 PM
 

daniel2754 said:

nice

October 30, 2011 2:33 PM
 

AleCR7 said:

But why are pros not wearing them?

October 30, 2011 3:07 PM
 

AleCR7 said:

Why are pros not wearing them?

October 30, 2011 3:08 PM
 

T904EVER said:

Thats so sick

October 30, 2011 4:20 PM
 

oskii 5 DFC said:

@kreso99 are the boot comfortable¿

October 30, 2011 6:05 PM
 

oskii 5 DFC said:

@kreso99 are the boot comfortable¿

October 30, 2011 6:05 PM
 

T-90kid said:

Step up Nike

October 30, 2011 6:18 PM
 

Manuel Leiva said:

*-*

October 30, 2011 8:24 PM
 

lovefoooty34 said:

This is and incredible idea and great for modern consoumerism  the exictement of going to the shop but with less hasell however for me i really thing trying the boot for comfort and width in contrast to leagth is important to get the write fooball boot

October 30, 2011 9:09 PM
 

YBJ_92112 said:

i might check it out when i'm on break at work... seems a bit over the top to me... if anything it will make the queue longer

October 31, 2011 1:07 AM
 

Erick9h said:

where is this located?

October 31, 2011 4:24 AM
 

ronnie said:

woah cool

October 31, 2011 5:37 AM
 

BMAFCLFC said:

That is what I call a contender for Apple. If adidas can do that, I can't wait to see what nike will do! All in all, A fantastic idea which I think is more useful than anything else.

October 31, 2011 6:45 AM
 

JLK15 said:

@erick9h it says its located at oxford sreet in london

October 31, 2011 9:23 AM
 

always_nike said:

Don't like it.

October 31, 2011 1:56 PM
 

pcm19 said:

wow great idea

October 31, 2011 7:41 PM
 

JustinPalmer said:

does this mean that the you will ourchase they boots without actually touching them or trying them on? might aswell save your time and order over the internet.

October 31, 2011 9:44 PM
 

JustinPalmer said:

does this mean that the you will ourchase they boots without actually touching them or trying them on? might aswell save your time and order over the internet.

October 31, 2011 9:45 PM
 

barc4b0y said:

Ugly...

October 31, 2011 10:36 PM
 

mrconor said:

This is a bad idea cause I think that most people want to try shoes on and run around a little before they decide if they want them or not. but atleast it's a cool thing but you should have real shoes along the sides of the screens

November 1, 2011 8:29 AM
 

Tangerine4Life said:

Cool wall! Clown boots though

November 1, 2011 10:23 AM
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