As we've come to expect with Nike's highest profile boot releases, the American sports giants have produced a typically elaborate and over-the-top presentation case for their new Nike Superfly III! As with everything we receive here at SoccerBible HQ, we're keen to share it with our SoccerBible fans!
Nike know how to pull out all the stops when it comes to their football boots! Not content with a high-profile boot launch, a Madrid derby on-pitch debut, and an online ''Who Is Superfly'' campaign, Nike have now given the Superfly III their royal boot treatment!
The Nike Superfly III football boots have been the stand-out release of the year! With more and more pros wearing the new speed boots each week, the SFIII has its sights firmly set on on-pitch dominance. Despite a relatively mixed response from loyal Nike fans, the new Superfly III undeniably casts an instantly recognisable presence on pitch with their unique visual design.
As you may be aware, this unique presentation case isn't a first for Nike. The brands first big release of the 2011, the CTR360 Maestri II, was also given the ultimate treatment in presentation boxes. Wrapped in red and black cables, we thought Nike would be hard pushed to beat it!
Presented in a lightning-shaped purple and yellow box illuminated by neon lights, the presentation showcase looks like something you'd see in a Nike themed night club! You wouldn't expect anything less from Nike's most flashy, attention-grabbing soccer shoe! Nike have gone one step further in conveying the message: command the spotlight.
With potentially three more high profile boot releases still on the horizon for Nike this year, we could be in line for some more showcase boxes! Let us know what you think of Nike's latest effort to promote the Superfly III.
Have your say and join the conversations with the SoccerBible community online, on Twitter and on Facebook.