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Football News > Nike FFF Launch Event Paris



Former World and European Champions France are accustomed to a certain flair, finesse and style, all of which were on show at the launch event for the new Nike FFF football kit in Paris. SoccerBible was privileged enough to be invited to the event to bring our fans all the news and action from the launch...


French football has reached the dawning of a new era, which is being symbolised by a new and unique partnership with Nike football and the launching of the innovative and inspirational new France football shirt.





The event was hosted in the French capital Paris, and as anyone who's been there will agree, it is a truly stunning and inspiring venue. The guest list included star names from both French football and Nike, including Laurent Blanc, Florent Malouda and Abou Diaby.

Nike President and CEO Mark Parker began the proceedings and briefed us on Nike's mission in football to be inspirational, interact with players and work with the most passionate fans, and on all accounts the new partnership with the French Football Federation ticked the boxes.





"France is one of the most successful and well known teams in the world and we look forward to delivering innovative products to help them perform on the pitch," said Mark Parker. "This is a significant moment for Nike Football and we are proud to be the official partner of the French Federation and to be part of the future of French football."



Before the new French Football kit was officially unveiled, we heard from members of the FFF and more importantly the Global Apparel Product Manager FFF  Romain Gardair (stay tuned to the SoccerBible for an exclusive interview with Romain), informing us on the research and development that went into creating the new Nike France Home shirt. Including visiting 16 countries to study people's opinions on what the new shirt should represent and how it should look, leading to the 3 points of design; diversity/powerful mosaic, unpredictable/creative and elegance/fashion.





With our appetites firmly wetted for the reveal of the new Nike FFF football shirt, the dramatic music and light show began to signal the imminent arrival of the shirt and players. The curtain dropped to a crescendo of music, revealing Florent Malouda and his French national team-mates Abou Diaby, Alou Diarra and Yann M'vila.



Standing statuesque the players modelled the FFF football kit to a warm reception, the kit featuring a clean design is sure to cause plenty of discussion. But of course, as well as modeling the kit we were keen to hear what the players themselves thought.





Florent Malouda was first to step forward and share his opinion, telling us the new FFF shirt was “comfortable and pleasing, you feel good wearing it” and that when he first saw the preview he “wanted to keep it, and not give it back!” All Florent's sentiments were echoed by his team-mates, with M'Vila adding that he “felt proud” wearing it and liked the “elegance of the shirt”. Abou Diaby was more taken with the fact it is “lightweight” and “not too tight”, and Diarra commented that it will help him to be “mobile” and it is “comfortable and light”.





Of course, whether these players get to wear the shirt competitively will depend on one man – Laurent Blanc - so it was only right we heard the reaction of the French coach. For Blanc in particular, the shirt represents the dawning of a new era and philosophy in French football.

Blanc commented: "This jersey represents the spirit of French elegance, something recognized all over the world. The true collar, the new blue, the addition of the red really enhance the new kit. It goes well with the philosophy I want to create: creativity, humbleness and ambition."





Laurent Blanc and the FFF's philosophy of playing the beautiful game with elegance, style and creation will continue throughout Nike's promotional campaign for the shirt and will feature the war-cry “Vive Le Football Libre”, which translates as “Long Live Free Football”.





The new France football shirt is different from any before, which was a very intentional move from Romain Gardair. The shirt is close-cut and features a deep blue colour, a mix of navy blue and the blue from the Tricolore. The sleeves have been lowered and can be customised by being rolled up to show the red material, representative of the unpredictable/creativity. And the badge has been simplified to a pure simple white design, which has been thermo-glued onto the shirt and seamlessly attached to the shirt.





The design of the new France home football shirt adheres to the tradition and standards of French style and design excellence while enabling players to perform at their best every time they pull on the famous French shirt. The kit will be worn for the first time in the game against Brasil at Stade de France on 9th February, and you can check out our review of the new FFF football shirt in it's exclusive showcase box by clicking here.

Stay tuned to the SoccerBible for our exclusive interviews from the designer of the new kit along with French internationals Florent Malouda, Abou Diaby and Yann M'Vila!


Only published comments... Jan 18 2011, 10:00 AM by Ball Boy

Comments

 

10FootballForEva7 said:

1st!!!! Great Shirt and it's great that also the french national team switches to Nike :D

January 18, 2011 7:53 PM
 

alex_kornienko said:

1 st)

January 18, 2011 7:54 PM
 

julydays17 said:

2nd!!!! sick jersey classic look

January 18, 2011 7:56 PM
 

Gooner07 said:

So while adidas are ruling the boot world with the lightest boot in the adizero prime. Nike decide to come through and snatch up the french international teams sponsorship deal off em. lol

January 18, 2011 8:06 PM
 

JacobMCCK said:

Looks ***.

January 18, 2011 8:12 PM
 

EliteSeries said:

ok

January 18, 2011 8:12 PM
 

Ned Ved said:

The new design makes the players look more like factory workers or a car mechanic.  For a country with a socialist tradition, it's not a bad thing.

If I were a Nike marketer, I'd also sell lunchboxes, thermos and toolboxes to go with the outfit.

The pic of Malouda holding the mic look like he's one of the background vocals from 'Uptown Girl' video.

January 18, 2011 8:32 PM
 

cat824 said:

XD nasri in the 7th pic

January 18, 2011 8:43 PM
 

moriorixs said:

eh. kits pretty average tbh. iv noticed that rugby and football shirts are becoming increasingly similiar in the materials and style they both use

January 18, 2011 8:56 PM
 

gak8 said:

for nikes standards, not a great debut

January 18, 2011 9:34 PM
 

barc4b0y said:

I know they wanted a classic look but i see it way too to simple. not so great.

January 18, 2011 9:44 PM
 

huwlloyd1994 said:

Disgusting, how are they supposed to play football in something like this?!

More like a going out shirt than a football jersey!

Kits should go back to basics, like the arsenal 2004 and chelsea 2005 kits!

January 18, 2011 10:06 PM
 

Getsuga04 said:

... as with the world cup, every nike or adidas kit looks basically the same sans the national colors...

January 18, 2011 11:18 PM
 

Getsuga04 said:

...oh, and its about time the national team considers nasri. idiots wasting talent.

January 18, 2011 11:19 PM
 

Steven4vapor said:

Where is evra?

January 19, 2011 12:10 AM
 

CTR said:

16th!!!!!!!!!!!!!!

January 19, 2011 1:51 AM
 

Red Devils 4 Life said:

ugly kit for a so so team

January 19, 2011 2:17 AM
 

jazzovani said:

UGLY!!!

January 19, 2011 4:21 AM
 

Jose_31091 said:

Looks like theyre about to go Golfing...

January 19, 2011 6:22 AM
 

Jose_31091 said:

Or gonna go play some Tennis

January 19, 2011 6:22 AM
 

Syed Mohammed Akram said:

Great shirt !!!!

January 19, 2011 12:43 PM
 

YBJ_92112 said:

i think the kit is a nice classic design... btw who is Yann M'Vila? who does he play for?

January 19, 2011 5:53 PM
 

pcm19 said:

like it, maybe too plain tho...

January 19, 2011 10:22 PM
 

MegaRed said:

i guess the team wanna play golf instead of football now

January 20, 2011 1:13 AM
 

CR7 ARG said:

 I would marry this shirt!!

hahahaha ;D

January 20, 2011 1:45 AM
 

gallas13 said:

gallas shall wear nike with pride

January 20, 2011 11:04 PM
 

gallas13 said:

gallas will now boycot all of frances future fixtures as he is not featured in the kit launcching

January 20, 2011 11:06 PM
 

joe87 said:

france without Zidane is NOTHING

January 21, 2011 2:14 PM
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