In spectacular fashion, the SoccerBible sent Wayne Rooney and the England squad an inspirational message ahead of their crucial World Cup tie! Adorning Johannesburg's most iconic building, towering over the city for all to see, was a reminder of what it takes to play for your national side at the World Cup...
Our friends at Nike asked the SoccerBible to be involved in their 'Write the headline. Light up Johannesburg' project. We thought the best message we could send out to the world, was a timely reminder of what it takes to play at the highest level and Write The Future!
Write the headline. Light up Johannesburg! Is an ambitious Nike Football interactive installation, allowing fans to submit personal messages to inspire their favourite players, and then see their headline transformed into a huge player animation that will tower over the city of Johannesburg!
Towering high above downtown Johannesburg stands one of the city’s most iconic buildings, the Life Center. At 30 stories and 138 meters high this imposing building, the fourth tallest in Johannesburg, is the site of Nike’s latest interactive digital communications experience. An
interactive LED screen almost half a football pitch in size that allows
sports fans around the world to write their own headlines and light up
the Johannesburg skyline.
The experience forms part of Nike’s hugely successful summer that has
seen it deliver it’s best on field product through the recycled National Team Kits and the Nike Elite Series soccer shoes.
“We are excited to deliver yet another compelling way to engage and
inspire fans around the world and bring them even closer to their
heroes” said NIKE Inc. President and CEO Mark Parker.
Fans submit a 57 character personal message, with the best chosen every evening, through
Facebook.com/nikefootball.com, Twitter, Facebook, Mxit (South Africa)
and QQ (China) to over 50 of Nike’s athletes from around the world.