Drogba has the world's attention and intends to make the most of it! But it's not a game, join Drogba for Nike's Lace Up Save Lives campaign!
So what is the Nike and (RED) concept all about? Simple - you are invited to join the cause and show your support by purchasing a pair of Nike (RED) laces, as sported by Didier Drogba and a host of football superstars, to simply “Lace Up. Save Lives”.
Today life saving medication exists but millions still can't afford it. Watch how the power of a global movement can eliminate AIDS. You've seen the future. Now write it. Join the fight. #EndAids
Nike have commited 100% of the profits from Nike (RED) laces which will be split equally between The Global Fund to Fight AIDS, Tuberculosis and Malaria, which funds AIDS programs that provide medicine for those living with HIV, and football-based community initiatives that deliver education and understanding around HIV/AIDS prevention. This unique partnership delivers programs that both medicate and educate.
“The (RED) Nike laces can tie athletes around the world together with people living under threat from HIV in Africa in a beautiful way” said Professor Michel D. Kazatchkine, Executive Director of the Global Fund. “Wearing these (RED) laces is a sign that you care about others – and it helps us to protect and treat millions of people who every day risk infection or struggle with the effects of HIV.”!
Want to find out more about (RED) and the Global Fund? Click here to go the the (Product) RED website.
Be sure to stay tuned to the SoccerBible as additional (NIKE) RED products will be introduced in the coming months...
You can do two things to help improve the lives of people affected by AIDS in Africa:
1. Buy your (NIKE)RED laces.
2. Help spread the (RED)™ story.