We've been waiting to share the Nike football video ever
since our DVD landed SoccerBible HQ - so pull up a seat, because you
aren't going to want to go anywhere for the next three minutes...
Now Nike Football have a bit of a reputation when it comes to epic adverts. From the infamous "Au Reviour Cantona", to the classic "Wall" and even forgotten greats such as "Parklife", the Nike Football ads are a footballing dream.
And as a new tournament year approaches, we're always waiting in anticipation to see what they will come up with next to trump the last iconic vid. Sure, everyone remembers Eric Cantona conducting his Secret Tournament, the samba sounds of Ronaldo and co dancing through the Airport and the skills of Joga Bonito that showered Germany 2006.
So to Write The Future, Nike Football's campaign for summer 2010 and beyond. Starring some of the world’s best players, including Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, are featured.
Special guest cameos are made by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. Directed by renowned Hollywood director and producer Alejandro G.
Iñarritu (21 Grams, Babel), this epic football journey unfolds through a
match of goal line clearances, game-winning tackles and lightning
footwork that literally send a ripple effect across the world.
“This epic campaign really captures the scale, emotion and impact that
one single moment in a football game can have on a player, fan or
nation,” said Davide Grasso, NIKE, Vice President of Global Football
Marketing. “This is just the beginning of the journey. The next stage
allows everyone who loves football to engage and interact in an
incredible way.”
For example, Cristiano Ronaldo is fouled in a game, and as he prepares
to take a vital free-kick for Portugal, we flash forward to see the
ripple effect if he scores; a stadium named in his honour and a Film
Premiere for a movie of his life.
“Every touch you have in a game has the ability to change the entire
course of not just those 90 minutes, but your entire tournament or
season,” said Cristiano Ronaldo. “One touch of the ball can be an
opportunity to leave your mark on the game and write your own future, or
equally a moment missed, that creates a legacy for your opponent with
their fans.”
We also get even more glimpses of Nike’s supercharged Elite Series football boots!