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We've heard of a kit launch, but how about launching a kit?! This is the innovative approach taken by Brazilian club Sao Paulo and sports brand Penalty, who decided to launch the famous Sao Paulo shirt into the stratosphere; a great unique idea and the result certainly looks cool.

Following the unveiling of Arsenal's new 2012/13 home kit, the Gunners have released a launch video featuring the likes of Robin Van Persie, Mikel Arteta, Thomas Vermaelen and the boss himself, Arsene Wenger!

As English football heads into a new era, Umbro continue to tailor the highest quality kits for the national side. We caught up with one of Umbro's key faces behind the new 2012 Umbro England Kit - Jason McDonald – ahead of the shirts international home debut at Wembley Stadium. Check out what he had to say as he spoke exclusively to SoccerBible.

For the launch of the new Dutch national team's 2012 Away kit, Nike has selected eight New Masters. Eight inspirational Dutch figureheads who are creative, resilient and authentic, and all captured by world famous photographer Anton Corbijn.

Boris Diaw, captain of the French national basketball team, today unveiled a collection of pictures taken by himself that showcases his interpretation of Nike’s Silhouette-Blanche; and the new away kit for the French Football Federation.

The Scottish Football Association and adidas have unveiled the brand new Scotland home kit for 2012/13 matches. The traditional dark indigo colour with hallmark adidas white three stripes has been proudly retained, but the shirt features an array of design innovations to conjure up the heart and soul of every proud Scot...

Nike have release two new videos for their ''Who Is Superfly'' campaign. The man in the shadows has been unveiled as Cristiano Ronaldo. Listen to what the Mercurial man has to say on what it takes to be ''Superfly''. For Ronaldo, Superfly is being fearless. Demand the pressure and excel when you need to the most.

Check out the new shirt Cristiano Ronaldo and Kaka will be wearing! Here it is, the new adidas Real Madrid Home kit ready for the 2009/10 season . Los Blancos will be looking to conquer La Liga and Europe in