As Atletico Madrid home shirts go, their new look for the 2013/14 season is, well, pretty standard. Even so, Nike's latest home shirt for Los Colchoneros boasts some great looking touches that makes this a winning design for us.
The new home kit is inspired by one of the club’s most successful eras. The red and blue throughout the uniform are a shade darker than usual to represent the colours Atletico wore when they won the Spanish Cup and Spanish League title in the 1965-66 season.
This year will be Atletico's first since the 2010/11 season where they will play with a permanent shirt sponsor. Since their deal with KIA expired, the club have been on the hunt for a new sponsor. In one of the more bizarre shirt deals, the great nation of Azerbaijan have claimed the sponsorship rights. For the new season and beyond, Atletico players will play with ‘Azerbaijan Land of Fire’ printed across their chests.
The body of the home shirt boasts Atletico’s famous red-and-white stripes while the sleeves are red with a white band near the cuff. A striking red collar with blue filled V-neck is inspired by the collar of the club's jersey from the 1960s.
In a departure from the dark blue and black used in away kits in recent years, next season's away kit is inspired by the colours of the club's crest. Atletico’s crest is framed by a thin yellow border, with a blue block containing the seven stars derived from the city of Madrid’s coat of arms, diagonally opposite a red-and-white block of stripes.
The away shirt boasts a modern blocking design of yellow in the centre with a thinner blue block on each side. The shirt has a blue crossover V-neck collar with yellow trim, and blue sleeves with a yellow band near the cuff.
Inside the neck of both jerseys is a label boasting a new and inspirational motto for the club: "110 Años de Leyenda 1903 – 2013 A Team for the World” to honor the club’s 110 year anniversary. On the back is a small Spanish flag also bearing the club’s name to celebrate national pride. The new Nike Atletico Madrid 2013/14 home & away shirts will be available to order from selected online stockists including Pro-Direct Soccer. Let us know what you think of the new design. Join the conversation online, on Twitter and on Facebook.