Aston Villa and Nike have launched the new Aston Villa Home Shirt for the 10/11 Premier League season, which continues the club's traditional claret and sky blue colours, but with an interesting design feature.
Aston Villa have sported claret and sky blue shirts for over 100 years, so you'd be forgiven for thinking there wasn't much scope left for designing a new shirt. However, Nike have found a way of reinventing the Aston Villa football jersey, by incorporating a checkered design on the sides of the shirt. A controversial inclusion? We'll let the fans decide.
Another feature of the Aston Villa Home Football Shirt 10/11, is that it'll be the first to feature new sponsor FxPro on the front, an association Director Denis Sukhotin is proud of, commenting: “Aston Villa is one of the great names in English football and we are proud to be a part of the club's future as they work hard to build on their success.”
The Aston Villa new kit 10/11 has been engineered and constructed under Nike's 'Considered Design' programme - to create performance products that minimise environmental impact by reducing waste.
Combining traditional elements with new age technology, every Aston Villa soccer jersey is made entirely from recycled polyester, each crafted from up to eight plastic water bottles!
The improved Nike Dri-Fit fabric, is 13% lighter than previous Villa shirts, and helps to quickly evaporate moisture by wicking through the fabric to the surface, helping to keep players dry.
Accompanying the launch of Aston Villa's 10/11 football shirt, Nike have created some great hero imagery inspired by their 'Write The Future' message, they've been promoting throughout the summer. The imagery displays the passion, energy, drama and emotions endured by an Aston Villa player over 90 minutes, highlighting how important one moment can be in a players performance to changing the game and Writing The Future.
The new Aston Villa Home Shirt 10/11 will be available to pre-order from 15th July, and is expected to go on general sale from 8th August. Fans can expect to part with the regular price of around £45 GBP / $65 USD to own the 10/11 Aston Villa football shirt, and we're interested to hear the reactions of Villa fans and whether they are in favour of the new design?