The release of the new Italy football shirt is always an eagerly anticipated event, as the stylish Italians usually come up with something quite special!
Puma have been building the tension for the unveiling by releasing a new colourway for the Puma PowerCat football boots, and today the kits were fully unveiled in Coverciano, Italy. The SoccerBible has the full and exclusive images of the new Italy Home, Away and Goalkeepers Kits for the 2010 World Cup...
Reigning World Champions Italy will wear the iconic Azzurro Blue football kit as they defend their crown at the 2010 FIFA World Cup.
The new Italy World Cup football kits are part of Puma's PowerCat 1.10 collection, including the statement football boot the PowerCat 1.10. Staying true to tradition, the colour of the home kit is Italy's classic azzurro blue with white details. The away kit is the traditional white with blue trim and gold details.
The unique star-shaped collar highlighted with the green, white and red of Italy pays homage to the team's four World Cup titles as do the four stars on the official Italian Football Federation logo on the left chest. The home shirt features a unique body fit and 'battle skin' graphic, designed specifically for Italy and their quest for a fifth World Cup title.
The shorts are inspired by both football and boxing, and are proudly worn as they acknowledge Italy's four World Cup triumphs in 1934, 1938, 1982 and
2006. Featuring a boxer-like belt as the waistband, they are designed to give the Italian players an added bold look and confidence as the title holders.
The 2010 Italy national football kit is modelled here by Giorgio Chiellini, Mauro Camoranesi and Gianluigi Buffon
in this Puma promo.