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They are the best players in the world, with one of the greatest rivalries in all of sport - a rivalry that has become just as corporately driven as anything else. Nike and adidas continue to fuel the fire between the two most marketable athletes in football, and this year is going to be bigger than ever.

The latest boot to feature in our exclusive series of SoccerBible Unboxing videos is the all new Leo Messi adidas f50 adizero. A statement release by adidas in partnership with their lead icon, we lift the lid on Messi's signature design to bring

Adidas are capitalizing on their lead icon and bringing fans even closer to Leo Messi, by launching a new signature adizero f50 Messi boot. The look and colours are inspired by the player himself, and add to the ongoing success of the adizero range

For such an exceptional and unique talent whose ability and attitude inspires such adulation amongst fans, adidas are inviting you to 'play the Messi way' and have created their biggest and best ever Messi exclusive football boot for the world's greatest player.

Adidas have unveiled an exclusive pair of Ballon d'Or f50 football boots for Leo Messi, designed and created to commemorate Messi's achievement of winning the FIFA World Player of the Year for a fourth consecutive year.

The SoccerBible can officially unveil to you the NEW adidas F50 adizero exclusive Lionel Messi colour-way! When you're the best player in the world, it only seems fair that you get your own signature boot! Adidas really have pulled out all the design stops in producing this new striking Chrome/Black/Warning colour-way.

London was swept with Messi mania yesterday as the world's best footballer was brought to London by adidas for a series of speed challenges, and the soccerbible had front row seats for all the action!

Keen boot spotters will have noticed Lionel Messi wearing a brand new adidas F50i football boots colourway - and here they are, the White/Navy/Gold adidas F50i Messi football boots.

There has been a plethora of new boot releases over the last few weeks, but none have caught the attention of SoccerBible fans more than adidas' new F50i TUNiT and Nike's improved and re-released Mercurial Vapor Superfly. Each boot has a variety

The summer football boot releases continue with the limited edition adidas F50i TUNiT Messi - designed and created especially for superstar Lionel Messi. This special release features a few significant enhancements and cosmetic changes to the regular