Tapping into the relationship between football shirts and fashion, Lover's F.C. unveil their retro-inspired debut football jersey in collaboration with London fashion house Y.M.C.
Brought to us by Neal Heard, the man behind 'A Lover's Guide to Football Shirts', Lover's F.C. bridges the ever shrinking gap between football shirts and fashion. The debut collection is made up of jerseys which are homages to iconic shirts from the 80's and early 90's. Appearing in Y.M.C.'s recent AW17 London Fashion Week show, the shirt was styled with a nod to European football fans of this era — mullet and all.
Speaking on the launch of Lover's F.C., Neal Heard explains, "Lover's F.C. will act as the shirt manufacturer and the club and we will allow whoever we collaborate with in the future to design shirts based on their tastes and aesthetics. We love the result of the Lover's F.C x Y.M.C jersey and hope the public will too."
The Lover's F.C x Y.M.C Collaboration Jersey will launch in partnership with Urban Outfitters at an exclusive launch party in the coming weeks.