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Home Interviews

Marco Reus’ Final Champions League Final For Dortmund

One last beautiful moment celebrating the unbreakable bond between the legendary midfielder and Borussia Dortmund’s passionate fans.
adidas Reveal Ajax 24/25 Away Shirt
 Football Apparel
Hattie Crowther Challenges The Status Quo With "Fuck The Fans" Collection
 Clothing
Jules Kounde Partners With The Football Gal For Custom Jersey
 Clothing
OOF Announce Tops Off: A Century of Football Shirt Art Exhibition
 News
Macron Reveal 24/25 Home & Away Kits For Cadiz CF
 Football Apparel

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Performance Football Boots Football Apparel Lifestyle Sneakers Clothing Design Art and Illustration Books and Magazines Product Design Photography Residence Concept Design Boot Spotting Community

Original Stories

Interviews

Gary Aspden Reflects On 10 Years Of adidas Spezial & Spotlights The Label’s DECADE Event

As adidas Spezial celebrates its 10-year anniversary in style with the DECADE event, curator and creator, Gary Aspden talks about what the journey has been like, diving deep into the ideology behind the label.
News

Our 'On A Plate' Creative Soccer Culture Tour Hits L.A.

Coming on the weekend of El Tráfico, there was only one place that we could pull up for the next edition of “ON A PLATE”, our Creative Soccer Culture tour, and that was Los Angeles.
Design Photography

Framed #222: Lazio v Empoli

For the latest instalment in our Framed series, we headed too Italy and the Stadio Olympic to catch Lazio v Empoli and a Framed with a slightly different focus…
Design Residence

Residence #69 | 'Cívitas Metropolitano' Atletico Madrid

When you talk about some of the great stadiums in Europe, the Cívitas Metropolitano has got to be in the conversation. A history of disappointments prior to the current occupants, Atletico Madrid, taking up residence, after which it has become home of one of the fiercest teams on the continent. Now, it’s in focus as part of our ‘Residence’ series.
Editorials

10 Years On From The Mercurial Superfly IV, What Does The Future Hold For Nike’s Pinnacle Of Spee…

10 years ago to the day, Nike once again revolutionised the game with the debut of the Mercurial Superfly IV, the biggest step in the evolution of the Superfly range since its debut in 2009. A decade later and it’s set to receive its latest update, but have the lines between the Superfly and Vapor become inextricably blurred over the years, and what does this mean for the Mercurial?

Editorials

Bellingham Proves Real Madrid & Y-3 Is Performance-Meets-Fashion Perfection

Real Madrid gave their new adidas Y-3 fourth kit a winning debut on Sunday evening, with a comfortable 2-0 victory against Athletic Club at Santiago Bernabeu. While the collection shone in its own right, Jude Bellingham stood out as the perfect conduit for the current football-fashion movement.
Interviews

Lena Gercke Talks Football & Fashion And Euro 2024 In Germany

Having featured in the recent adidas launch video for the reveal of the new Germany 2024 kit, we recently caught up with model and TV Personality Lena Gercke to get her take on the fashion/football space and the atmosphere surrounding the upcoming Euros.
Editorials

Exploring The Evolving Off Pitch Culture Of US Soccer

Something beautiful is happening in the North America “Soccer” scene; while the rest of the world has been falling in love with football for over a century, that spark is only now really catching on Stateside. But they’re making up for lost time, with a wonderfully organic growth that feels like its building perfectly towards the crescendo that will be the 2026 World Cup.
Home Interviews

Florian Wirtz On Setbacks, Success & A Summer To Savour

Being regarded as one of the best young players in the world obviously comes with a lot of pressure. But 20-year-old Florian Wirtz isn’t letting that weight of expectation drag him down – quite the opposite in fact, as he eyes unprecedented domestic glory ahead of a summer full of promise.

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Community

Interviews

Chilean Artist Jeoan Joao Talks The Noughties, Ronaldo, & Inspiration

There’s a certain art to football, but flipping that ethos for a niche approach to his work, Chilean artist, Jeoan Joao has been tapping into his nostalgic memories to put football to his art.
News

Photographer Captures AIK’s Latest Limited Edition Kit Debut On 127-Year-Old Camera

A special shirt requires an equally special presentation. For AIK, that meant framing the debut of their new limited edition Allsvenskan 100-Year anniversary kit in a beautifully bespoke fashion fitting of the kit itself. For that they called upon Pro:Direct Soccer and the services of vintage photographer, Miles Myerscough-Harris.
Design Art and Illustration

Mats Drawing Produces Bespoke Painting Charting Messi's Career

Once again focusing his incredible talents on Lionel Messi, artist Mats Drawing has produced a stunning artwork that charts the Argentinian’s career in a truly bespoke fashion.
Design Miscellaneous

Vintage Threads Collaborate With adidas For Predator-Inspired Reworked Collection

Following the launch of the all-new Predator 24, vintage and reworked clothing retailers Vintage Threads has teamed up with adidas to create an exclusive Predator-Inspired Reworked Collection. 
Design Miscellaneous

Designer Ancuta Sarca Reveals Custom Nike Football Boot High Heel Shoes

Taking the concept of football fashion and ramping it up to all-new heights, designer Ancuta Sarca has revealed a small custom collection of reworked Nike football boots, given new life as dainty slingback heels and knee highs.
Design Miscellaneous

Orlando Pride Tap Artist Christian Jeffery To Create One-Of-One Jersey

Building upon the inspiration behind this season’s ‘Highway Woman Kit’, the Orlando Pride tapped English artist and designer Christian Jeffery to create a one-of-a-kind, hand-painted kit.

Design Art and Illustration

Futbolitis & (re)boot Present Tiempo Extra At Art Basel Miami

Buenos Aires-based gallery Futbolitis has teamed up with upcycling brand (re)boot and creative agency Sid Lee for Tiempo Extra – an exhibition taking place during Art Basel Miami.

News

Artist Martin Ron Completes Messi Mural On First Anniversary of Argentina’s World Cup Victory

To commemorate the one year anniversary of Argentina’s World Cup win in Qatar, artist Martin Ron has produced a giant mural of Lionel Messi in Buenos Aires, located in the same district as another of his great works, that of Diego Maradona.
Performance Football Boots

adidas Officially Reintroduces The Iconic F50 Franchise

It’s been close to a decade since we last saw the famous F50 franchise on a football pitch, but now its back, with adidas lifting the veil on the special edition ‘Fast Reborn’ pack, which has already been spotted on the feet of its greatest ever advocate, Lionel Messi.

Performance Football Apparel
adidas Reveal Ajax 24/25 Away Shirt
Performance Football Apparel
Macron Reveal 24/25 Home & Away Kits For Cadiz CF
Performance Football Apparel
New Balance Reveal LOSC 24/25 Home Shirt
Performance Football Apparel
PUMA & AC Milan Launch The Club's New Home Shirt For 24/25
Performance Football Boots
Nike Reveal The 'Mad Brilliance' Pack Ahead Of This Summer's International Tournaments
Performance Football Boots
PUMA Unveil The Ultra 5 Carbon Launch Edition
Performance Football Boots
PUMA Prep Neymar For The Summer With New Signature Future
Performance Football Boots
adidas & Stormzy Collaborate For Limited Edition Merky FC Predator 24

Lifestyle

Lifestyle Clothing

Hattie Crowther Challenges The Status Quo With "Fuck The Fans" Collection

UK designer and fashion lecturer, Hattie Crowther has revealed her latest collection of work, which has been presented under the banner, “Fuck the Fans’, which explores the darker side of fan culture.

Lifestyle Clothing

Jules Kounde Partners With The Football Gal For Custom Jersey

A leader in the football x fashion space, Barcelona’s Jules Kounde has teamed up with custom kit designer Diana Al Shammari, better known as The Football Gal, and adidas Paris to produce a limited edition floral embroidered jersey.

Lifestyle Clothing

Kappa & Big Mamma Combine For Collab Capsule

Arriving as a true ode to Italy from French shores, Kappa and Big Mamma, standard bearers of authentic Italian cuisine in France since 2015, have come together for a lifestyle capsule collection.
Lifestyle Clothing

Reebok LTD & Botter Reveal Collaborative Collection

Following an early preview at Paris Fashion Week back in January, Reebok LTD and Botter have officially revealed their new collaborative collection for Spring/Summer 24, which arrives as a tribute to the different cultures and the connections between the living and the spirits, the earth, the land, and various bodies of water.
Lifestyle Clothing

House Of Errors Present Knitted Capsule Inspired By Classic Jerseys

London-based label House of Errors are back with two more heavyweight knitted football tops, following on from their previous drops earlier this year which took inspiration from France’s 1998 home jersey and Arsenal’s classic Bruised Banana design.

Lifestyle Clothing

Kappa & Les Ardentes Festival Release Collaborative Collection

Fusing the Italian brand’s fashion heritage with the vibrant energy and fervent atmosphere of the iconic music festival, Kappa and Les Ardentes have revealed a new football-infused collaborative collection that offers a unique experience for music and streetwear fans alike.
Lifestyle Sneakers

Why The adidas Samba Strides On As The Epitome Of Football X Fashion

Although its roots are firmly in football, the adidas Samba has transcended the beautiful game over the years thanks to its classic styling and cultural importance, maintaining a presence throughout the last seven decades. Today it’s one of the most in-demand sneakers in the world, and we take a look at just why it remains so relevant, over 70 years after its creation.
Lifestyle Sneakers

The Best adidas Predator & Predator-Inspired Trainers

From custom creations to limited edition drops, there have been some exceptional adidas Predator trainers over the years, and here we’ve rounded up the best of them.

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