Creative Soccer Culture

Original Stories

Features

Why Jude Bellingham's First Signature adidas Predator Could Be A Culturally Defining Moment

Having basically been the face of the franchise for well over a year now, Jude Bellingham has just received his first signature edition adidas Predator. But more than a mere acknowledgment of the player’s performances on the pitch, could this represent a defining moment in football culture?

Interviews

Gaining Insight From Zeta Into Real Madrid’s Latest ‘Artist Pack’ Collection

In collaboration with Fundación Real Madrid, adidas has unveiled “Artist Pack”, a new collection of apparel designed by graffiti legend Zeta 1970 that celebrates the intersection between art, sport and social inclusion, and we spoke to the artist to find out more.

Performance Football Apparel

The 10 Best Kit Sets Of The 24/25 Season

With the majority of teams having now revealed their full wardrobes for the current campaign, we take a look at the 10 best kit sets from the 24/25 season from across Europe.

Features

Why EA Sports FC Is Fundamental To US Soccer Culture

EA Sports FC 25 delivers yet another screamer in the long standing franchise, but its significance goes beyond the gameplay.

Design Books and Magazines

In Review: Black Arsenal — A Fascinating Survey Of Multiculturalism & Innovative Football Jerseys…

Evolving from Barbican talk to impressive book, co-editor Dr Clive Chijioke Nwonka has pinpointed the strong affinity Black people have with the North London club, which inspired recent jersey designs.

Interviews

Jaedyn Shaw On The Olympics, Success & The Beauty Industry In Sport

We recently caught up with Jaedyn Shaw, the youngest member of the gold medal-winning USWNT Olympic squad, and took the opportunity to talk with her about her Olympic experience, what constitutes success, and what it’s like being a role model amongst a host of other topics.

Features

Talking Style & Confidence With Virgil Van Dijk, Cody Gakpo, Jarell Quansah and Marie Höbinger

Taking a beat from a photoshoot for Nike’s latest LFC lifestyle collection, we spoke with Liverpool players, Virgil Van Dijk, Cody Gakpo, Jarell Quansah and Marie Höbinger about the influence and importance of style in their lives.

Interviews

In Conversation | Gary Aspden Lifts The Lid On SPZL F.C.

Following the launch of SPZL F.C., the new collection from the premium adidas Originals sub-label, we caught up with brand curator, Gary Aspden, to find out more about the project, including how Jurgen Klopp became involved.

Mirko Borsche On Bureau Borsche's Introduction To & Impact On Modern Football Culture

Bureau Borsche is the name behind some of the most striking rebrands and kit designs in recent football history, with their work helping to guide the very direction of modern football culture. To find out more about the design studio and their entrance into the world of football, we spoke extensively with founder, Mirko Borsche.

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CREATIVE SOCCER CULTURE

Community

Design Miscellaneous

Rise United Nations Cup 2024 Sees East & Southeast Asian Communities Designing Bespoke Kits

For this year’s edition of the Rise United Nations Cup, a host of talented designers, artists, photographers, and filmmakers from the East and Southeast Asian (ESEA) communities across London were tasked with creating their own custom-designed 2024 jerseys.

Lifestyle Clothing

Startup Business Dyenamik Launch Street Fighter Jersey Collection

Combining the dual passions of gaming and premium jersey design, new startup business Dyenamik are looking to make an impact with a full Street Fighter collection, which features bespoke designs for 10 legacy characters.

Design Miscellaneous

JW Studios Creates TKPro Lux Slipper & TKPro Adilette

Following Toni Kroos’ retirement from football earlier this year, custom product designer, Jakob Werner has revealed a special TKpro Lux Slipper and TKpro Adilette, created from the former German international’s boots of choice.

Community

Bled FC Founder Nam Kunn’s Experimental Football Jerseys Blend Travel & Cultural Curiosities

Graphic design, photography, magazine-making – the Vietnamese-Parisian has been doing all this and more through his respected creative football studio for over 10 years.

Community

Cacahuètes Sluts founder Fati Rouina spearheads radical football culture moments in Paris

The inclusive grassroots football team that the Algerian-born Parisian founded in 2012 has evolved into a disruptive creative collective that curates diverse events and releases unique merch.

Interviews

Meet Pepe Perretta, The Acclaimed Artist Behind Our Monumental Miami Tifos

The in-demand Argentine breaks down his creative practice over the last two decades after we asked him to create a series of Copa América-inspired flags for our Miami ‘On A Plate’ Creative Soccer Culture Tour party.

Interviews

The Crew Behind ‘The Berlin Edition’ Exhibition Aim To Enlighten Us

Euro 2024 was the hook, using immersive digital storytelling, amazing photography, and compelling essays curated by The Culture Division, Gegenpresse, and Fußball-Woche as bait, to reel us into Berlin’s radical football culture.

Interviews

Henry Rodriguez’s Hair Painting At Our Miami ‘On A Plate’ Party Is Fire

The buzzy barber, aka @papiblendzz, opens up about his signature flames style, growing up surrounded by football, and the hot creativity of Miami.

Lifestyle

Lifestyle Clothing

Starcow Paris & Kappa Team Up For Collaborative Jersey

Combining Kappa's sporting DNA and Starcow's urban and creative aesthetic, the pair have come together for a collaborative jersey that celebrates the increasing breakdown of cultural borders.

Lifestyle Clothing

dotSwoosh Introduce The Nike x EA SPORTS FC 'Founders Shirt'

Bridging the gap between virtual and real, Nike and EA Sports have teamed up via dotSwoosh to present the Nike x EA SPORTS FC Founders shirt, exclusive to FC 25 Founders.

Lifestyle Clothing

Pompeii Club de Fútbol x Kappa Return With Season 2 Collection

Continuing on their quest to be the best dressed club in the world, Pompeii Club de Fútbol introduce season 2 of their collaboration with Kappa.

Lifestyle Clothing

Real Madrid, Arsenal & Man United Get adicolor collections from adidas

Building off the success of the recent LFSTLR ranges, adidas have released new retro adicolor ranges for Real Madrid, Arsenal and Manchester United.

Lifestyle Clothing

Startup Business Dyenamik Launch Street Fighter Jersey Collection

Combining the dual passions of gaming and premium jersey design, new startup business Dyenamik are looking to make an impact with a full Street Fighter collection, which features bespoke designs for 10 legacy characters.

Lifestyle Clothing

KidSuper Teams Up With Ronaldinho For Homage-Fuelled Collection

Having been teased throughout the year, including an appearance at Paris Fashion Week, KidSuper and Ronaldinho’s ‘Colmdinho’ collection has officially been revealed.

Lifestyle Clothing

adidas SPZL & C.P. Company Reunite For A Collaborative Collection

Two absolute staples of football fashion come together once more in celebration of an anniversary, with C.P. Company and adidas SPZL revealing a new collaborative collection.

Lifestyle Clothing

adidas Launch NASA-Themed Clothing Collection For Juventus

Heading to infinity and beyond, adidas has revealed a new NASA-themed Juventus lifestyle collection that builds on the space theme that has featured throughout the Serie A side’s on-pitch performance wear for 24/25.

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